Target audience examples:
Danielle Hart
The is Danielle Hart, she is a pretty stereotypical 18 year old girl in full-time education at Kings Langley School sixth form, her interests include those of a normal teenage girl, spending time with her friends, shopping and socialising. When asked for a list of her five favourite films her response was somewhat of a suprise: Kill Bill, The Beach, The dark knight, the truman show and sex and the city. Her favourite films range in genre from a romantic chick-flick to horror/thriller, Danielle also contunied to express her interest in thriller films and visits to the cinema, she made it clear that she prefered viewing films when they came out in the atmosphere of the cinema over waiting for the films to be released to DVD or blu-ray. Although Danielle fits perfectly into the age range we would consider the ideal audience for our media product, we would have considered the audience to be more male than female but Danielle's taste in films makes our media product perfect for her.
Matthew Sawyer
This is Matthew Sawyer, he is an 18 year old boy who is similarly to Danielle in full-time education at Kings Langley sixth form. His interests include football and several other sports, he also enjoys drinking and socialising and trips to the cinema. When asked for a list of his five favourite films his response was what we expected: Football factory, Fight Club, Snatch, The Blair Witch Project and Blood diamond. Matthew enjoys social trips to the cinema and spending time with his friends once again over the new technology of blu-ray and DVD. Danielle fits perfectly into the age range we would consider the ideal audience for our media product, we would have considered the audience to be more male than female but Danielle's taste in films makes our media product perfect for her.
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