Wednesday, 5 May 2010

How did you attract/address your audience?

As a group, 'JAMS', we used the building of suspense as real attraction to our target audience, the action that is seen in the opening sequence should essentially and desirably work as a 'wanting more' hook. We also used the 'thriller' genre but decided to try and appeal to a younger audience than we have established most films under this genre do. Our attempt to appeal to a younger audience was established through the use of teenage protagonists in order for our desired target audience to be able to associate, empathise and sympathise with more ease with the characters.


Also as a group we all played our project to several different audiences; luckily our target audience was the age range of our class to whom we played it to, we then also took our projects home to recieve feedback from atleast 5 different viewers at home. We recorded the results ourselves to save the time of the questionnaires. We attracted the audience in several different ways, firstly we attracted an audience into alternative rock music with the use of a local bands music 'Whiteharts'. 'Whiteharts' formed in Hemel Hempstead, Hertfordshire in 2008 under the original outfit of Chasing Sunsets. The band comprises of vocalist Joe Bernie, guitarists Dan Giles & Oli Adams, bassist Ant Johnson, and drummer Matt Baron. The main way we attempted to attract the audience was through a gap in the market, in attempting to create a new style of film for the teen audience.
During the process of making our film we had to research and follow the BBFC website states age certifications for films/TV; after this we decide that our film would be a 15 certificate. The guidelines for a 15 certificate are stated below:
Discrimination:No endorsment of discriminatory language or behaviour will be present in the film.

Drugs:
In the film drugs are permitted to be viewed but in no way must they be promoted to the audience or make the audience want to experience the taking of these drugs. Also its unlikely to be acceptable to show dangerous substances that are accessible to the audience being used incorrectly, for example mis-use of aerosols or solvents.There are no refrences to drugs or drug use in our film.
Horror:The audience are allowed to see strong threat and menace, however not if carried out in a sexualised or sadistic way. Imitable Behaviour: Any viewings of behaviour dangerous to the character (for example, hanging, suicide and self-harming) are not allowed to be shown in great detail to promote ideas to the audience of this behaviour.
The horror element of our film is minor in comparrison to the story line, the horror does not promote any ideas to the audience and is not sexualised or sadistic in any way.

Language:Strong language is acceptable to be used frequently, (for example 'fuck') however the stongest terms (for example 'cunt') are only permitted to used if it fits the context and can be justified by this. However when the use of strong language is repeated in an aggresive way its unlikely to be acceptable for this certification.
There is no dialogue in the opening sequences, but as the film progresses strong language would be introduced.

Nudity:Without strong detail nudity is permitted if used in sexual context, more so there are no constraints in non-sexual or educational context regarding nudity.
There is not nudity in the contents our my media project.

Sex:Without strong detail sexual activity is permitted to be portrayed; strong verbal references to sexual behaviour are also allowed. However highly strong references are again unlikely to be permitted unless they can be justified by the context of the film. More so work that is solely purposful for sexual arousal or stimulation are again unlikely to be acceptable.
There is no sexual content in our media project.

Theme:There are no themes that are not allowed as long as provided with appropriate treatment for 15 year olds.
-

Violence:No infliction of pain or injury are allowed to be dwelled on when strong violence is used. Strong gory images and strong sadistic or sexualised violence are unlikely to be acceptable. Detailed verbal refernences to sexual violence are allowed but it must be discreet and be highly justified by the context.

There is a reasonable amount of violence involved in our media project however there is no strong gore and once again the violence is not sexualised or sadistic.

No comments:

Post a Comment